**Disclosure: I was invited as a guest to Chicago's North Shore Annual Tourism Luncheon. However, I received no compensation. Opinions are 100% my own.
Evoking Feeling and Crafting Lifetime Memories in Travel: Chicago's North Shore Annual Tourism Luncheon
How is your destination evoking feeling and crafting lifetime memories? We honed in on this concept during Chicago's North Shore Annual Tourism Luncheon. This idea explained by keynote speaker Joe Veneto of Veneto Collaboratory really spoke to me because this is truly what many small businesses strive to do every single day. When we work together to create these experiences in our towns and across our regions, we forge a wealth of meaningful adventures that connect visitors with a destination emotionally. Joe Veneto's keynote speech yielded many insights that anyone in tourism, hospitality and customer service can learn from in regards to this topic.